Bacardi Together

Bacardi - Vienna, Italy

The Darkroom was enlisted by Stargate Group and Weare4 to help Bacardi promote the new worldwide brand campaign for ‘Bacardi Togetherness’ through the use of a projection in Vienna. The brief requested that the projection incorporate Cuban heritage, the Mojito, Social media, Clubs. The creatives behind the Darkroom, Emma Wolf and Bruce Ferguson along with director and long time collaborator Nick Meikle, worked with Alex Tomez of Stargate group to bring the vision to reality. The result, a mapping projection onto the Kursalon building, to bring the ‘Bacardi Togetherness’ campaign to life, one of the first ever projection mapping shows to be seen in Vienna.